Freelance Writer & PR specialist
I am a freelance content writer, journalist and public relations manager, with over 20 years’ experience as an agency PR account manager and regional and national newspaper editor.
My specialism and network centres around the yachting, marina, commercial shipping, travel and hospitality sectors. Working with large and small businesses, I integrate with client marketing teams and form long-lasting partnerships. My press releases, articles, editorials and business profiles for clients have been published in the key maritime global publications, online and in print. I also write content for brochures, websites, company reports, marketing emails and social media. Adapting to each client’s needs to achieve results, I manage global PR strategy on a retained basis or assist with short-term projects. I also work directly with editors to deliver bespoke editorials on various marine topics and write sailing features for UK leisure titles.
DELIVERING CONTENT
Writing compelling, engaging and tailored copy for businesses and editors is at the heart of my services, drawing from my background spanning journalism and public relations.
This impactful content combined with strategic PR expertise drives my capabilities as a versatile partner for clients across b2b and consumer markets. I write complex technical articles on products, equipment and innovations, insightful personal profiles or business stories, and creative, evocative pieces. By using well-honed research, interview and editing skills, I can meet a variety of briefs, whether that is to win coverage, to deliver effective marketing copy or to fulfil a commission for an editor, publication or website. I am a dedicated, thoughtful writer, who will take time to consider the best approach and the complete picture, who will always go the extra mile to research and understand a specific topic, product or sector, and who can adapt tone and style to suit the project.
A bit about me
With a love of sport and a passion for writing, I started out as a news and sports journalist, then Group Sports Editor and columnist for two regional papers, and national newspaper sub-editor.
Sailing entered my life in around 2000, with thousands of miles subsequently logged in the UK, France, Greece, Cyprus, Turkey, Bermuda, BVI and the US. Shortly after a transatlantic in 2012, I made the move into marine PR for a leading agency as a Client Account Manager, combining my journalistic skills with years of sailing knowledge to help a variety of clients in the leisure and commercial sectors, from equipment manufacturers, to satcom providers, to marinas.
In 2023, it was the right time to set up as a freelance writer and PR specialist, bringing together my experience and expertise in content, public relations strategy and communication, client collaboration and high-pressure journalism to offer businesses flexible or retained support and deliver media commissions.
